Positioning a Landmark Real Estate Project on the International Stage
The key challenge was to shift the narrative around real estate into a broader context — one of lifestyle, architectural heritage, and regional development.
Focus Areas
The artificial island as an infrastructure innovation
The project’s architectural ambition
The developer’s culturally driven approach
Key Activities
Development of press releases and expert commentary
CEO interviews
Strategic support during IPS Dubai 2025
Targeted outreach to international business and lifestyle media
30 international media features with a total reach exceeding 300 million potential readers.
Conclusion
By focusing strategically on substantive storytelling, the project transcended traditional real estate PR and secured its place in the global media conversation. Today, Ambassadori Island is recognized as part of a new wave of urban and investment initiatives in the Black Sea region — defined by architectural scale and cultural depth.