Cases

Sharjah Entrepreneurship Festival

PR
Managing Partner of GM Aether Sharifa Al-Badi worked with Sheraa – Sharjah Entrepreneurship Center – for over 6 months as a freelancer who assisted in their PR activities, content creation and communication.

The Sharjah Entrepreneurship Festival is the region’s largest gathering of entrepreneurs, innovators and changemakers. Since 2017, SEF has attracted over 13,000+ attendees to the region’s biggest celebration of entrepreneurship.

Our task was to tell about the event creatively, so we launched the hashtag #WhenStarsCollide. GM Aether pitched media with press release of The Sharjah Entrepreneurship Festival and received publications in Entrepreneur Middle East, Khaleej Times and others.