That's why we chose two main formats for PR strategy: news and author's columns in industry publications. The news was related to the company's release of industry reports on the MENA region, and the author columns were published in Op-Ed sections from the company's CEO in the region.
What we got: received over 12M coverage by the news; the company's news was published in major Tier1 publications: Khaleej Times, Arab News, Arabian Business, Fast Company ME etc. Expert columns and articles were published in industry publications The Fintech Times, Economy ME, Trends MENA, Finance ME etc. The brand became widely mentioned in local industry (financial) media; the CEO of the region received the status of an expert in the promoted industry. An additional element of promotion was his participation in technology conferences.
What we got: received over 12M coverage by the news; the company's news was published in major Tier1 publications: Khaleej Times, Arab News, Arabian Business, Fast Company ME etc. Expert columns and articles were published in industry publications The Fintech Times, Economy ME, Trends MENA, Finance ME etc. The brand became widely mentioned in local industry (financial) media; the CEO of the region received the status of an expert in the promoted industry. An additional element of promotion was his participation in technology conferences.