TradeSanta is a 24/7 cloud-based automated crypto trading bot. GM Aether was tasked with developing a project PR launch strategy for the MENA market.

We developed a promotion strategy and identified two focus areas: having content released in industry publications and promoting the project founder’s personal brand. We came up with a list of media outlets and writers and a list of publications to promote the project founder that would enable us to create and post articles signed by the founder (Forbes Council, Entrepreneur, Inc Contribution, TechСrunch Contribution). We also put together the founder’s portfolio as the author of these articles.

We developed a media plan, specifying publication topics, and had an article published on BitNewsBot.