PR Branding
Smelter is a brand mention tracker for social and conventional media, which helps gauge a company’s reputation.

To enter the MENA market, we didn’t resort to a traditional company launch story, but used a newsmaking international event: the 2022 FIFA World Cup in Qatar. Smelter analyzed data regarding the mentions of famous soccer players, teams, and coaches, while we made several posts about it and came up with custom infographics.

For example, we put together an all-star world soccer roster based on player mentions in the media and scored publications in Arqam News, Ajman News, and other news outlets.

We also highlighted the growing popularity of the Saudi Arabia national team and scored 15 publications in business media..